Elon Musk shoots against Assassin’s Creed, but Ubisoft doesn’t take it lying down

0
5

The owner of Twitter/X thinks Assassin’s Creed Shadows is terrible, but on his platform, he has to put up with the tit-for-tat from Ubisoft’s social media team.

Despite postponements, controversy and discussions, Assassin’s Creed Shadowsgot off to a successful start last week. According to Ubisoft, Shadows is more successful at release than its predecessors Origins and Odyssey. On Steam, there are very positive ratings and our tester Dimi also has many words of praise for Shadows

Less enthusiastic, on the other hand, is Elon Musk. The multibillionaire and owner of Twitter/X describes the game on his platform as awful But the official Assassin’s Creed account doesn’t just let that sit there.

Disclaimer:
Elon Musk is considered one of the richest people in the world , but also one of the most controversial Among other things, there were transphobic statements , accusations of anti-Semitism because he “hates humanity” fueled the conspiracy theory circulating around Soros and discussions about his attitude towards “free speech”.

Since Musk’s takeover of Twitter (now X), there have been increasing complaints about the way hate speech, fake news and political influence are handled on the platform. Most recently, Musk also attacked various European heads of state on X personally and is actively interfering in the German federal election campaign In American politics, he is considered a Trump advisor and is said to occupy the newly created office for process optimization under the new president After Trump’s swearing-in in January 2025, Musk made a gesture at a public event that was widely interpreted as a Nazi salute.

He has also repeatedly interfered in German politics recently. For example, with a highly criticized guest article in the newspaper Welt in favor of the AfD or by offering the AfD chancellor candidate Alice Weidel a platform for her livestream and making multiple false statements in the process.

Successful tit-for-tat

Musk responds on Twitter/X to the discussion about the post by American streamer HasanAbi, who is promoting Assassin’s Creed Shadows. Musk writes:

Hasan is a fraud. He sold out, that would be more appropriate. Objectively, he is promoting a terrible game just for the money.

But the backlash from Assassin’s Creed comes quickly. A few hours later, the official account of the game series :

Did that guy tell you that, who played on your account in Path of Exile 2?

What does that mean? It was only in January 2025 that it became known that Musk had cheated his way to his impressively high place in the Path of Exile 2 rankings by having someone else play on his account illegally. The billionaire even admitted this himself after doubts had already arisen about the authenticity of his achievements.

Assassin’s Creed has the upper hand

If you go by the number of likes, most of the community is behind the game series, in dispute with Elon Musk. While the post from Elon Musk received almost 70,000 hearts, the response from Assassin’s Creed has been liked by over 400,000 accounts. In internet jargon, this is also called ratio

Many players are amused by the successful dig at Musk. Someone even asks Grok, the Twitter/X-owned AI, how awesome this burn was. Grok awards nine out of 10 points.

Others even write that they would now buy Shadows just because of the response from Assassin’s Creed and demand a raise for the social media manager responsible.

No comment function?
Due to the expected high moderation effort, we have decided to move the comments to the forum. There you can discuss as usual:

. If you want to know how good Assassin’s Creed Shadows really is, you don’t have to rely on Ubisoft or Elon Musk. Our tester and master assassin Dimi explains why, at least for him, Shadows is one of the best parts of the series since Ezio. If you have already played it yourself, you can also share your opinion in our survey and discuss it in the comments.