In future, you will not only get ads during a video, but also when you pause one
YouTube and its advertising are entering a new era – at least on TV. As9to5Googlereported, the video service is now rolling out a new type of advertising on TV. According to this, we will receive ads as soon as we pause the video
This is why it’s important:YouTube and advertising is an eternal topic of contention, whether on the computer or the TV. Sometimes you get one-minute, unskippable ads in videos on the TV app. At the same time, YouTube is also financed by advertising, so it relies on a certain amount of advertising playout
In detail:We first commented on the upcoming pause advertising back in May 2023. At that time, it was still in the test phase. YouTube called this type of advertising “pause experiences.”
This is what the ad looks like:A small block of ads appears in the interface next to the paused video. Below this you can see a button labeled “Dismiss.”
Some users are already seeing the ads; others will follow.
Users on Reddit are also surprised to see ads when they pause a video and chant in the comments that YouTube will do anything for money now.
I paused my video and this showed up
byu/Pale_Baker3255 inyoutube
When is the new advertising coming? The source writes that the new implementation is currently being rolled out. It is not possible to say exactly who will be affected and when
Why is YouTube doing this?At the beginning of the year, thevideo platformmade four big predictions, including that it would become increasingly important to be on TV. YouTube sees TVs (or living rooms as a whole) as a major pillar and will focus on them accordingly.
What’s in store for us in the future?As9to5Googlewrites, there will probably also be more QR codes from advertisers in the future, similar to what can be seen in the ads above.
YouTube has been fighting against ad blockers on PCs for years and is trying to convince people to use its own premium service with more advertising. An end to the tug-of-war between the video portal and users is not yet in sight.
Do you watch YouTube on TV? Are you annoyed by the ads? Write your opinion in the comments.
