In addition to gaming, there is now another common denominator of publishers Electronic Arts, Ubisoft, Square Enix and Co. they all donate to the fight against racism.
FIFA publisher EA, the developer of the Assassins Creed series Ubisoft and many other game publishers became active on social media in the last few days.
The common denominator: They all want to support the fight against racism.
These sums will be donated
As far as we can judge, Ubisoft made the beginning among the developers and announced a donation of $100,000 on June 2, 2020. The money will go to the NAACP (National Association for the Advancement of Colored People).
We stand in solidarity with Black team members, players, and the Black community. We are making a $100,000 contribution to the NAACP and Black Lives Matter and encourage those who are able to, to donate. #BlackLivesMatter pic.twitter.com/KpHZCF6VWx
— Ubisoft (@Ubisoft) June 2, 2020
Shortly thereafter, Devolver Digital followed suit and announced that the publisher and its employees had donated $65,000 to the BlackLivesMatter movement and called on everyone to contribute if they had the money.
The individual employees of Devolver Digital and the company itself have donated $65,000 in support of the Black Lives Matter movement through the link below.
We urge industry peers and partners to donate as they are able.#BlackLivesMatterhttps://t.co/6mbe9Z1xrv
— Devolver Digital (@devolverdigital) June 2, 2020
Shortly before midnight on June 3, 2020 (CET), Final Fantasy developer Square Enix came forward and promised to help with $250,000.
#BlackLivesMatter (1/2) pic.twitter.com/luAbZQWmuQ
— Square Enix (@SquareEnix) June 2, 2020
Electronic Arts donates one million dollars and more
The first tweet of June 3rd came from Electronic Arts. In the tweet it links to a message which you can read on EA’s own page. This is a message that CEO Andrew Wilson shared with his employees.
The FIFA publisher is donating one million dollars to the fight against racist injustice and will double every employee donation that is collected through the YourCause donation programme by the end of the month. In addition to donating money to the fight, the employer also gives its employees a day off in lieu of work if they wish to support the charities. This is the highest donation so far, which is topped a few hours later.
Pokemon Go Fest 2020 Revenues are donated
Pokemon Go publisher Niantic also promised financial support at 5pm. The proceeds from ticket sales for the Pokemon Go Fest 2020 are to be donated here. At least five million dollars are promised.
We stand with the Black community & against white supremacy, racism, & police brutality & condemn the killings of George Floyd, Ahmaud Arbery, Breonna Taylor, Tony McDade, Nina Pop & countless others. Here's how we’re committing to change #BlackLivesMatter https://t.co/jfYGinhl2e pic.twitter.com/Y0P3f1E2PQ
— Niantic, Inc. (@NianticLabs) June 3, 2020
Thus, within 24 hours, several million dollars were collected to support the fight against racist inequality.
What do you think about the reaction of the publishers? Would you wish for other measures?
