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Tuesday, July 8, 2025

Twitter/X: Anyone who doesn’t spend US$1,000 a month on advertising will no longer be verified – says Elon Musk

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To protect against scammers, businesses must spend $1,000 a month on advertising on Twitter/X. Otherwise the verification hook is gone.

Since Elon Musk acquired Twitter in October 2022, the social media network has regularly landed in the headlines: Although Musk still tweeted “The bird is set free” at the time of the takeover, this was followed by mass layoffs, cuts in the maximum views of tweets and then, most recently, the renaming to X

Advertising for US$1,000 a month or no blue tick

According to reports from early July, the microblogging service is said to have lost (50 percent in revenue), according to Engadget. To make up for the losses, Musk’s company’s latest strategy is therefore to charge trademarks and companies at least $1,000 a month. Otherwise, the loss of the Verified status is imminent.

Elon Musk meanwhile responded to a tweet by the Wall Street Journal on this topic: the 1,000 US dollars per month was moderately chosen by him to prevent fraudsters from creating thousands of accounts. This non-trivial cost per month, according to Musk, is necessary so that only genuine brands can receive the blue tick.

 

Advertising costs on Twitter/X will be lower

In addition, Twitter is also lowering the cost of certain ad slots, according to (Wall Street Journal) . For example, those who book advertising for the first time will receive a 50 per cent discount. The offer is valid until 31 July. Such offers make sense against the backdrop of the massive losses, especially since Twitter or X generates a large part of its revenue with advertising.

What do you think of the current developments around Twitter or now X since the takeover by Elon Musk? Are you still on Twitter/X or have you already turned your back on the platform? Let us know what you think in the comments!

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