GTA 6 will undoubtedly be extremely important for publisher Take-Two, but according to an insider, the industry has its own hopes for the release.
2025 will be an exciting year for the video game industry, but also for its customers. The release of GTA 6 is not only eagerly awaited by many fans, but according to analyst Matthew Ball, some publishers are “hoping” that Take-Two will break the $70 barrier with the release and that prices of games in general will go up.
A $70 GTA would be the cheapest in the series
Matthew Ball is the CEO of Epyllion, a strategy and investment consulting firm for television, film and video games. In his analysis of the games year 2025 , he concludes that GTA 6 could trigger a trend in the entire industry with a price increase.
On one of the more than 200 slides of his presentation, it says:
…] but some publishers hope that GTA 6 will cost $80 to $100, break the $70 barrier, and help raise games priced at $50 to $60, from $60 to $70, $70 to $80, etc.
In his opinion, this is because video games have never been cheaper than they are today when adjusted for inflation. However, production costs have risen sharply, while the growth in the number of players has stalled.
How expensive will GTA 6 be now?
There is no definite answer to this yet. In May 2024, Strauss Zelnick, the CEO of Take-Two, was already asked by some investors about a possible price increase.
Zelnick’s only response was that they would “offer more than you ask for” and that the price “should be good news for the consumer” because the “experience is far above average in relation to the cost “. However, Take-Two was one of the first publishers to generally increase prices by $10 with the change of the console generation to PlayStation 5 and Xbox Series X & S. A trend that was quickly followed by a large part of the industry. It remains to be seen whether GTA 6 will mean a large price jump to $100 and whether others will follow suit.
